30.8K
Downloads
128
Episodes
Welcome to People in Insurance: Changing the Conversation Join us as we delve into the dynamic intersection of diversity, culture, and technological innovations within the insurance industry. Listen in as Host, Sarah Myerscough, Chief Ideas Officer at Macaii, sits down to talk with trailblazers, thought leaders, and innovators who are reshaping the very fabric of insurance. Here, we bring you stories that not only redefine the narrative but also offer a fresh perspective on the evolving landscape of insurance. From ground-breaking initiatives to transformative insights, we’re your trusted guide through the winds of change. Tune in to People in Insurance, brought to you by Macaii, and stay ahead of the curve in the ever-evolving world of insurance.
Episodes
Monday Feb 17, 2020
Monday Feb 17, 2020
In this episode, Richard will share some of the experiences throughout his career that gave him the most valuable learning and key indicators for a successful sales business. He will talk about level of activity, concentration of effort and effectiveness, and what influence it has for a small, growing business. Richard will also give three top tips for boosting your sales.
KEY TAKEAWAYS:
- Resilience is the key for becoming successful in the business
- There are three levers that the sales managers can pull - activity, concentration of effort and effectiveness
- Activity is a driver for success, particularly in smaller companies
BEST MOMENTS:
“A hard sales environment is a good thing because when it’s all easy anyone can do it, whereas when it’s hard, only the best triumph.”
“If you understand the leading indicators of sales, then you can manage them effectively and you can predict future success with a high degree of accuracy.”
RESOURCES:
SalesLevers website: https://www.saleslevers.com/
ABOUT THE HOST
Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership.
If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly
Website: https://bostontullis.co.uk/
Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation
ABOUT THE GUEST
Richard Higham is an Executive Director at SalesLevers; a business that enables companies to drive sales performance in a radically changing sales world.
Richard has over 25 years of experience in sales performance consulting. He has won, designed and led consulting and training projects with global banks, insurers and professional services firms across five continents. He has also worked on sales performance in sectors ranging from logistics to manufacturing.
Richard also teaches on the Dublin Institute of Technology’s Postgraduate Diploma in International Sales course and runs business development and leadership programmes for Cass Business School at the University of London.
LinkedIn: linkedin.com/in/richardhigham
Twitter: https://twitter.com/RichardHigham
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.