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Welcome to People in Insurance: Changing the Conversation Join us as we delve into the dynamic intersection of diversity, culture, and technological innovations within the insurance industry. Listen in as Host, Sarah Myerscough, Chief Ideas Officer at Macaii, sits down to talk with trailblazers, thought leaders, and innovators who are reshaping the very fabric of insurance. Here, we bring you stories that not only redefine the narrative but also offer a fresh perspective on the evolving landscape of insurance. From ground-breaking initiatives to transformative insights, we’re your trusted guide through the winds of change. Tune in to People in Insurance, brought to you by Macaii, and stay ahead of the curve in the ever-evolving world of insurance.
Episodes
Wednesday Jul 14, 2021
Wednesday Jul 14, 2021
Ecclesiastical's research into broker specialisms has generated real insight into what works. Adrian Saunders takes us through it.
Quote of the Episode
“from a marketing and sales perspective, it comes down to focus. Once you've got a specialism, you've got a real laser sharp focus as to where your sales resource is putting its time, where your marketing resource is putting its time, where your business development and strategic decisions are headed. So I think it's really important on a number of different levels. I think it's about clear proposition and I think businesses that specialise have got a clear market proposition.”
About the Guest
Adrian Saunders is the Commercial Director at Ecclesiastical. He’s worked in both the company and broker markets and has his own specialisation in developing new enterprises within organisations and reengineering existing processes to develop strategy and increase RoI.
Connect with the Guest;
Specialist Insurance & Financial Services | Ecclesiastical
Ecclesiastical Insurance Group: Overview | LinkedIn
About the Host
Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of the insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis is a network of industry professionals working with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership.
Connect with Sarah
https://www.facebook.com/bostontullis
https://www.linkedin.com/company/bostontullis/
https://www.linkedin.com/in/sarahmyerscough/
HOSTED BY: Sarah Myerscough, Sarah.Myerscough@bostontullis.co.uk mobile: 07821903628
DISCLAIMER: The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.
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